Key Takeaways
- Server-side optimizations can significantly improve Core Web Vitals.
- Establish a performance baseline before making changes.
- Caching and CDN delivery often provide the fastest wins.
- LiteSpeed is a valuable upgrade for high-traffic or resource-intensive sites.
- Better Core Web Vitals support stronger user experience, rankings, and conversions.
A 1.5-second difference in load time, i.e., from 2.5 seconds to 4 seconds, can mean the difference between a good user experience and users clicking away from your website. To put this in numbers that matter to businesses: a 1.2-second delay in mobile load time can increase bounce rates by over 25%.
For small and medium businesses, that is real revenue walking out the door. The key to not letting it happen is your core web vitals’ performance figures, where LCP measures loading speed. Interaction to Next Paint (INP) measures responsiveness. Cumulative Layout Shift (CLS) measures visual stability: each with specific thresholds that your website should ideally stay below.
That said, most businesses spend a lot of time trying to meet these thresholds by solely focusing on their website. In reality, the biggest gains usually sit on the server, and you don’t need a developer to achieve them.
Plesk gives you direct control over the tools that move these scores.
What Core Web Vitals Are (And Why SMBs Can’t Ignore Them)
Core Web Vitals are ranking signals that Google uses to gauge your website’s performance. There are three of them.
LCP
LCP measures loading performance. It tracks how long it takes for the largest visible element on your page to appear.
INP
INP measures responsiveness, i.e., how quickly your page responds to user interactions like clicks, taps, and keyboard inputs.
CLS
CLS measures the visual stability of the website. It tracks whether elements shift unexpectedly while loading.
These scores factor directly into Google’s ranking algorithm. When content quality is similar between two pages, Core Web Vitals act as a tie-breaker.
Why Does Server Configuration Decide Most Of Your Scores?
Most small business sites tend to share the same common weaknesses:
- Their shared hosting environments are running outdated PHP handlers.
- There is no caching layer between the visitor and the origin server.
- Their static assets are served the same way as dynamic requests.
- There is no CDN, so every visitor pulls content from one location regardless of where they are.
The good news is that all of the above can be fixed with a little configuration. That is where Plesk’s built-in tools and extensions do the real work.
Plesk’s Extensions That Help In Improving Your Core Web Vitals
Plesk offers several extensions that can help you configure your server to perform better to imptove your core web vitals.
Google PageSpeed Insights Extension
To know what and how much to fix, you need to know what your baseline figures are. The Google PageSpeed Insights extension gives you the same score Google uses to judge your site. It scans each domain, produces separate desktop and mobile scores, and lists specific fixes ranked by impact.
The Pro version adds bulk scanning across every domain on your server and automatic daily rescans. That matters if you run more than one site and don’t want to check each one by hand.
Speed Kit
Speed Kit is an extension that installs a service worker between your visitors and your server. On repeat visits, it serves assets from a cache close to the browser instead of pulling everything from the origin on every request.
Setup takes one click through WP Toolkit if you run WordPress. Because the caching happens at the Service Worker level, you get this speed gain without editing a single line of backend code.
DNS Integration For Cloudflare®
DNS Integration for Cloudflare connects your Plesk DNS records to Cloudflare’s network and lets you switch on CDN and proxy mode without leaving the Plesk dashboard. If your customers are spread across regions, this cuts the physical distance data has to travel, which affects your LCP directly.
It also automates the DNS challenge for Let’s Encrypt wildcard certificates, so security and speed improve in the same step.
LiteSpeed Extension
LiteSpeed Extension offers higher throughput than Apache or Nginx in some configurations. The extension installs and manages LiteSpeed directly from Plesk. LiteSpeed uses an event-driven architecture that handles more concurrent connections than Apache with fewer server resources, which shows up directly in your INP score under load.
Note: It requires a separate license from LiteSpeed Technologies, so treat it as an upgrade path once you outgrow what caching and CDN delivery can give you, not a first step.
Where To Start If You’re New To This?
A good order to get started with Plesk’s extension to improve your Core Web Vitals should go like this.
- Run Google PageSpeed Insights first to get a baseline score for each domain.
- Add Speed Kit if your traffic benefits from caching, or Cloudflare DNS if your visitors are spread across countries. Rescan and compare.
- Move to the LiteSpeed Extension only if you still see high INP under real traffic after the steps above.
Summing It Up
Your Core Web Vitals performance responds directly to what happens on your server. Plesk puts every one of these extensions into a single dashboard so that you can better your scores without having to about code.
Google PageSpeed Insights tells you exactly where you stand. Speed Kit and Cloudflare DNS handle caching and delivery once you have that baseline. The LiteSpeed Extension is there if you ever outgrow all of it. Each extension targets a specific metric.
On the internet, better scores mean better rankings. Better rankings mean more visitors and more visitors mean higher revenue. To see how Plesk’s performance tools work on your own server, Start Your Free Trial right away.
