What Are Featured Snippets and How Are They Beneficial?
In a nutshell, featured snippets are page excerpts that usually appear at the top of SERPs and are displayed in a format that makes them stand out from other search results. The main goal of featured snippets is to quickly and directly answer the question in the search query and give the users exactly what they need in Google search results. Then, if they want to learn more about the topic, they can simply click on the URL located below the snippet which will lead them to the page or post in question.
Here is an example of what a Google featured snippet can look like:
Looking at this picture alone, you will probably realize that you’ve known what featured snippets are all along – you just didn’t know that that’s what they’re called. The thing is, every time you search for a particular thing on Google, it will try to provide you with a snippet that will answer your question in the best possible way. As we’ve already mentioned above, this answer will also be formatted differently compared to all other results to make it stand out better. Thus, it’s easy to see why having your content appear in the form of a featured snippet can be beneficial for your site. Not only will users be more inclined to click on your link and read more info about the subject directly on your site, but this direct exposure to Google has the potential to do wonders for your reputation and overall credibility. After all, if your content appears in the results as a featured snippet, users will regard your content as a credible source and see you as an expert in your field.
Therefore, by optimizing your content for featured snippets and having your pages displayed as either a featured snippet or a rich result, you can gain:
