It would be unfair to label HubSpot as just a marketing automation tool. Sure, it does include extraordinary features for automating your inbound campaigns, but it would be best described as a complete and full-fledged CRM with all the solutions required for connecting content management, marketing, sales and customer relations. It’s an all-in-one solution designed to help scaling businesses grow faster, in a more streamlined way.
Focusing on marketing automation and WordPress, HubSpot includes a comprehensive Marketing Hub, which gathers all the marketing tools in one place, both native ones and integrations. The features include email marketing, live chat, landing pages and form builders, CTAs, SEO, social media, and, in advanced plans, predictive lead scoring, adaptive testing, custom reporting, and so on.
The Marketing Hub comes in a free (albeit a bit limited) plan and paid plans start at $45/mo.
HubSpot has developed a WordPress plugin, which is completely free and can be used to manage contacts, create and manage email campaigns, build forms, engage with visitors via live chat, and more. It also features a powerful analytics dashboard.
