How much will it cost to build a good site? This is an important question, especially for companies wishing to expand their presence online. The problem is the hidden costs. Very few people consider all the factors contributing to their project. To help you set a budget for your site, we’ll show you 4 costs included in the price of your site that you should consider.
# 1 – TIME MEANS MONEY
The site designer will need your input. He will want to meet you to reach a common point on the design, direction and development of the site. Who will be responsible for overseeing the construction of the site? How much will you (or the employee) allocate to this project?
Another thing you need to consider is the content. Do you have an employee who writes well? Do you have time to write that blog post or change the text of landing pages when needed?
It is important to consider the time investment when calculating hidden costs in the site’s price. Either you have to pay someone to do these things, or you have to take the time allocated to the business to work on the site.
# 2 – CHANGE OF PURPOSE
Will the project have a pre-established contract or will it be based on an estimate of the time that the change is about to occur? In other words, what happens when your site is built in half and you have reached the budget ceiling? There has never been a project that does not have problems. You may change your mind about the layout, or decide to add additional functionality. Every change takes time, which, as we have already set, means money.
You must plan for unexpected costs, even when you are working with a pre-established contract fee. Normally, established taxes do not include work outside the initial agreement.
# 3 – MARKETING COSTS
Marketing adds another cost hidden to the cost of the site project. Launching a site is akin to opening a second store. You will never open the doors waiting for people to find you without any promotion. Not! That’s why you’ll need discounts and advertising for “Granny Launch”.
You also need to promote the site, both offline and online.
How do you plan to attract people to your site? Will you hire an SEO Company or a Social Networking Manager? Or will you use paid traffic, such as Google Adwords or Facebook ads, to attract people to your site? All of this involves a cost.
# 4 – COST OF OPPORTUNITY
The opportunity cost is one of the most hidden costs of a site. The sure way to measure impact is through experience and imagination. Consider this – how much additional revenue would you have received if you worked with a better web design firm?
The conclusion is that you do not have to think about how much the site design costs, but the return on investment that will bring you the highest net revenue.
HOW TO DEAL WITH THE HIDDEN COST OF THE PROJECT SITE PRICE
The only way to compensate for the hidden costs of your online project is by seriously confronting them. They will certainly appear and you can not do much about them, but you can only plan. Pay attention to everyone and determine how much you allow them to invest in the site.